Subaru Love Promise in Cumming, GA

The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Troncalli Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Society of Forsyth County, Furkids Animal Rescue & Shelters
Georgia River Network
Little Mill Middle School
Jesse's House
Children's Healthcare of Atlanta

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Troncalli Subaru

Subaru and Troncalli Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru and LLS Support Cancer Patients  –  Sydney T

On July 22, 2019, The Leukemia & Lymphoma Society - Georgia Chapter and Troncalli Subaru of Cumming had the pleasure of delivering 80 blankets and 30 arts and crafts kits to Children’s Healthcare of Atlanta at Forsyth as part of the Subaru Loves to Care program. Michael Barlow, General Manager of Troncalli Subaru of Cumming and his staff delivered these comforting gifts along with personalized messages of hope written by the customers and staff of Troncalli Subaru of Cumming.This incredible act of generosity was warmly received by Children’s Healthcare of Atlanta at Forsyth staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Cumming, Georgia community. Many thanks to everyone at Troncalli Subaru of Cumming and Children’s Healthcare of Atlanta at Forsyth, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Subaru and the Outdoors: A Great Partnership  –  Tom L

Troncalli Subaru has been a major sponsor of the Dahlonega Trail Fest for four years. The Trail Fest celebrates the Appalachian Trail's end/beginning in the north Georgia mountains and the great boating, mountain biking, camping, and horseback riding opportunities in the Chattahoochee National Forest. Troncalli provides monetary support and also a great exhibit of the best AWD vehicles for getting to these fun spots. The Subaru corner of the booth area is one of the most popular spots on the Dahlonega Square. Trail Fest is greatly appreciative of the support received from Subaru to get out the word for the excellent forest resources in the north Georgia mountains, only an hour away from Atlanta. Trail Fest is held in Dahlonega on the weekend after Labor Day each year.

2019 Hornaday Award Weekend  –  Chris J

My name is Chris Johnson and I’m writing to you on behalf of Scouts BSA, Atlanta Area Council's 2019 Hornaday Award Conservation Weekend. This is the second year we're offering this event. Part of what made it such a success last year was the midway area we set up with numerous conservation and sustainability organizations sharing their message and opportunities to make an impact. We would like to invite someone from Subaru of America's Sustainability team to join us this year. The William T. Hornaday Award is even more rare than the prestigious Eagle Scout rank. Since its inception over 80 years ago, only slightly more than 1000 individuals have received the Hornaday award. The purpose is to educate scouts on environmental conservation and sustainability and to promote their benefits to the community and beyond. Last year we had approximately 100 scouts attend. This year we anticipate nearly 300 will be there. We draw from all over the country with scouts coming from Georgia and as far away as Florida, Missouri, Colorado, and Texas! The response has been fantastic. This year the event will be held at BSA Camp Woodruff near Blairsville, GA, November 8 -10. The Exhibitor Midway will be on Saturday, November 9th from 11 am to 2 pm (time subject to change). The exhibit area will be on a paved surface making set up and exhibiting easy. Last year we had groups such as the Georgia DNR, The UGA Extension Service, Georgia Trout Unlimited, The Georgia Conservancy, Tellus Museum, Cycle Works Sanitation, The US Army Corps of Engineers, Save Georgia's Hemlocks and The US Forest Service. All of the organizations brought information and exhibits offering opportunities for scouts to develop some aspect of conservation and sustainability. This is a great opportunity for your organization to reach an enthusiastic audience eager to learn more about protecting our beautiful outdoors. I'm sure the Subaru of America Sustainability team keeps a busy schedule. Hopefully, by reaching out to you this far in advance you'll have an opportunity to fit this awesome event on your calendar. Yours in Scouting, Chris Johnson 2019 Hornaday Midway

Michael Barlow  –  Peggie M

My husband and I started a charity 6 years ago, The Forsyth BYOT Benefit. We host several fundraisers in order to raise money for our school district's BYOT (Bring Your Own Technology). We have about 7000 students in our school district that live at or below the poverty level. Many of them live in pockets of 'Generational Poverty', although some are new immigrants as well. If these students don't have access to technology at home, they will never break this chain, because they won't find success in school. If you and I are the only ones in our class without access to a device and an internet connection, we will soon just give up because we know we will never catch up with everyone else. I was told that Michael Barlow was a man who generously gives to his community, so I met with him. He DOES give, to many of our organizations that need donations in order to make this county a better place! This year he gave our benefit, The Forsyth BYOT Benefit, a very generous check and we are so grateful to him!! He was a sponsor for our golf tournament in the Spring and the 5K/Fun Run in the Fall. We are so grateful for Michael Barlow's big heart and for the support of Troncalli Subaru!! This year, we were able to donate $75,188.06 to the Forsyth County Schools to put internet and devices in the homes of students who need them. This gift will help close the Digital Divide and make school an even playing field for our students! And we LOVE that!!

A Warm Welcome to Furkids  –  Laura P

Furkids recently purchased a 9-acre property near the Troncalli Subaru dealership in Cumming. This property will eventually allow us to shelter our animals in a more natural environment, host the community for events and educational programs, offer low-cost vetting to the public, and more. We recently hosted an open house for the local community and invited the team from Troncalli out to visit. Not only did they come by to welcome us and share ideas about future partnerships, but they also brought several boxes full of donations for our animals! Thank you, Subaru! We are so excited to be a part of the Troncalli family and the Cumming community.

Saving Fur Lives!  –  Amy C

I will start my story by saying how much I love and respect the wonderful people of Troncalli Subaru in Cumming, Georgia. My passion in life is saving animals. I am on the Board of Directors of the Humane Society of Forsyth County. My key role is fundraising! As such, I go around to local businesses asking for donations, sponsorship's, and whatever else we need. Troncalli Subaru has never let me/us down. Over the years, they have played a key role in helping us save fur lives. They take an interest in all that we do. In addition to sponsoring our events and donating items to our silent auctions, they have collected items for our shelter and personally delivered them. Our world is a better place because of people like them. They do not just talk the talk. They actually, walk the walk! Thank you Troncalli Subaru! You are true rescue heroes!

Career Mentor  –  Angela G

Troncalli went way beyond my expectations when I contacted them about having a mechanic some speak to a student who was interested in the career. Within a few days of my request, the service manager, Michael Stewart, came to Little Mill to spend an hour with the student. They discussed necessary education, training, continuing education, and the different types of technicians that work on cars. Their dedication to our school and youth is amazing!

Little Mill Loves Books & Troncalli Subaru  –  Valerie F

Wow, we were so excited and honored to have been chosen for this amazing book donation. We had no idea what to expect but the selection of books we received well exceeded our wildest dreams. There are so many fantastic topics & styles of books and the kids are loving them. It has been such a wonderful addition for our Media Center. We are so grateful for the gift.

Subaru Delivers Warmth and Hope to Cancer Patients  –  Audrey S

A giant surprise was in store on the day of the Subaru Loves to Care blanket delivery at Children’s Healthcare of Atlanta (CHOA) Forsyth in Cumming, Georgia. Troncalli Subaru was thrilled for the opportunity to once again partner with The Leukemia & Lymphoma Society (LLS) to help bring hope and warmth to cancer patients. Michael Barlow with Troncalli Subaru worked with Laurie Cole of CHOA Forsyth to surprise everyone and have Coy Bowles of the Zac Brown Band attend the Subaru Loves to Care blanket delivery. Michael Barlow and several members of his team set up a tent to beat the heat and had all of the blankets set up upon arrival. Coy Bowles donated copies of his book Amy Giggles, which is about building self confidence in kids, to the hospital in addition to the blankets. Coy Bowles delivered the books himself as well as signed an acoustic guitar which he presented to Ethan, age 12, a very special lymphoma patient. Coy Bowles even took the time to show Ethan how to play a few basic songs. It was truly a heartfelt event where Subaru went above and beyond to make this blood cancer patient feel special. The day was full of smiles and memories that will last a lifetime.Thank you to Subaru and The Leukemia & Lymphoma Society for the 3rd consecutive year to help patients in need through the Loves to Care program.

Troncalli Subaru Loves the Super Sweetie 5K  –  Devin F

Everyone here at Fast Race Services is incredibly grateful for the support we have received from Troncalli Subaru over the years! Troncalli Subaru has been a huge sponsor for a number of our 5K's and 10K's, including the 2018 Valentine's Day Super Sweetie 5K. They helped provide the opportunity for couples to enter the race together at a discounted price, encouraging both a love for each other and a love for running. Providing runners with everything they need to have an optimal racing experience is always a tricky task, but with the sponsorship of Troncalli Subaru, Fast Race Services was able to have great success at the Super Sweetie Race. Thank you Troncalli Subaru for all that you do!

Troncalli Subaru is Building Beautiful Families!  –  Kenda H

A Beacon of Hope Women’s Center is a grateful recipient of annual support from Troncalli Subaru. Their generosity is helping women who face unplanned pregnancy with medical care and practical support. Thanks to donors like Subaru, we are able to provide free pregnancy tests, free ultrasounds and give our patients quality time with licensed medical professionals. Their gifts also help new mothers transition from crisis to stability in our Bridge Long Term Care program. By attending parenting classes, our Beacon moms earn “baby bucks” and shop in our Baby & Me Boutique for everything their baby needs until age two. We are the only medically-accredited, nonprofit pregnancy organization in metro Atlanta. Because we do not receive any federal or insurance funding, partnerships from companies like Subaru are very important. Many thanks to everyone at Troncalli Subaru for investing in local children and families by partnering with A Beacon of Hope!

flood's Glow with the Flow 5k Road Race  –  Kimberly S

flood has loved partnering with Troncalli Subaru over the last few years as they serve as a sponsor for flood's annual Glow with the Flow 5k road race. Their partnership has allowed flood students to serve in the community and make a difference to many lives! This event is one of flood's major fundraisers and without businesses like Troncalli, it wouldn't be successful. All of the students at flood are super thankful for Troncalli!

Subaru Loves Learning...and Giving To Little Mill  –  Amy Y

Little Mill Middle School is the grateful recipient of a wonderful selection of science-themed books for use in our classrooms. Our teachers are excited about sharing these wonderful resources with their students! The books feature current innovations in topics such as ecology, climate change, biology and farming. These new books are sure to foster an interest in various topics and will encourage our students to learn more about so many important fields of science and how a knowledge of science shapes our future. Many of these new resources will benefit the school's new Agricultural Science classes and our outdoor classroom which features a garden. We at Little Mill Middle are so thankful to Troncalli Subaru for its generous donation and continued support of our students and our community!

Subaru Love to Care for Blood Cancer Patients  –  Chantal R

The Leukemia & Lymphoma Society – Atlanta Chapter and the Troncalli Subaru team joined forces on Tuesday, July 11 to deliver blankets to the Children’s Healthcare of Atlanta in Forsyth. We delivered multiple boxes of care-kits and blankets to the front of the hospital and were able to take them inside through the facility. There was so much love and support from the multiple members of the Troncalli Subaru team who were able to join and assist in delivering blankets and care-kits (Michael Barlow, Charlie Sawes, Brooke Nebel, Daniel Mygrant, Eric Nielsen, Jennifer Cope, and Rachel Troncalli), the LLS team, and hospital staff Laurie Cole. We are so grateful for the opportunity that Subaru has given us!

Subaru and NWF Love the Earth!  –  Polly T

We have two outdoor classrooms where students come to explore the plants and animals we attract with habitats, food, and water. We use the space to release the ladybugs, butterflies, and praying mantis' knowing that they will help our garden spaces. We are so grateful for the support of Subaru in helping us provide this environment which aids the education of our students.

Jesse's House, Inc.  –  Amber B

Troncalli Subaru has been a wonderful partner to our mission. Not only through their generosity during the Share The Love event, but throughout the year with volunteers and sponsorship. Our mission to provide shelter and care for at-risk girls due to abuse and neglect in their family home is dependent upon support from the community. This year, Troncalli Subaru blew us away with a $20,000 check! With this money, our mission will flourish! Girls who are unable to remain in their home because it is not safe with them will be able to begin the healing process at Jesse's House with nurturing staff and resources. They will be able to remain involved in extra-curricular activities, go out to restaurants and the movies on the weekend, get much needed supplies like clothing and school items,and so much more! Thank you, Troncalli! You are changing lives by supporting our mission!

Subaru and Chestatee Elementary Love the Earth  –  Kathy J

Through the generosity of Troncalli Subaru and their love of the Earth, the staff and students of Chestatee Elementary can continue their expressions of their love for the Earth. The donations from Subaru will aid us in expanding our wildlife habitat areas and provide shelter, food, and water for birds, butterflies, frogs and insects. We are so grateful for your support. Thank you Subaru!

Share the Love  –  Nicole S

From now until January 3rd, if you purchase or lease a new Subaru, a $250 donation will be made to your choice of charity. The hometown charity this year is Jesse's House. Their mission is to provide safe and structured care in a nurturing environment to at risk female youths in order to adequately prepare them for life. The national charities you can select from are ASPCA, Make-A-Wish, Meals on Wheels America, or National Park Foundation. Troncalli Subaru is proud to make an additional donation of $1,000 to Jesse's House, Inc. in connection with the Share the Love Event, helping to share even more right here in our community.

Hobie the Subi Dog  –  Ali C

Hobie, a 2 year old Golden Retriever from Atlanta was very jealous. His mom drives an Outback, his uncle a WRX, his grandma a Legacy and his grandpa an Outback Touring. When he had the chance to get his own, he chomped down on it! Next, Hobie gets his dad out of that Ford. Stay tuned....

Troncalli Subaru Loves to Care About CHOA  –  Jennifer C

While most children are running around outside in the scorching summer sun, those being treated for Leukemia and Lymphoma often find themselves shivering in chilly hospital rooms as they bravely fight cancer. During the entire month of June, Troncalli Subaru collected letters from customers for children being treated at Children’s Healthcare of Atlanta. As part of the Subaru Loves to Care event, the letters were then delivered on July 8th along with 100 brand new blankets sent with well wishes from our staff members. CHOA is one of the top 10 childhood cancer centers in the country. They offer a large team of providers with specialized expertise in treating all forms of childhood leukemia and lymphoma. Each year, the program cares for approximately 140 newly diagnosed patients using a variety of treatment protocols, including blood and marrow transplantation and Phase I and Phase II trials of novel agents for children whose cancer has relapsed or is not responding to treatment. Through the efforts of Subaru of America, over 400 Subaru dealers, a partnership with the Leukemia and Lymphoma Society, and community Subaru owners, a donation of over 30,000 blankets, along with messages of hope, have been delivered to children being treated for Leukemia and Lymphoma across the country.

Troncalli helped Paddle GA 2016 be a HUGE success!  –  Gwyneth M

Paddle Georgia is an annual paddling trip hosted by Georgia River Network, that aims to connect people with Georgia's waterways, so that they can enjoy and advocate for economically vital and clean-flowing rivers. This year, Paddle Georgia 2016 had a total of 430 paddlers on North Georgia's rivers for a week full of fun! Troncalli Subaru helped Georgia River Network continue its mission of getting people engaged with Georgia's rivers, and getting them to become river stewards!

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Cumming Elementary School. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

E-Waste Program Was a HUGE Success!  –  Troncalli S

We are pleased to announce that the E-Waste Program was a HUGE success. By that, we mean that we filled HUGE boxes with HUGE old televisions and other electronics to be safely disposed of in avoidance of landfills. We appreciate the community enthusiasm and involvement and are proud to have participated in such an earth-friendly event. A HUGE thank you to all of our participants for the HUGE amount of junk!

Suches Subaru Shoot  –  Chuck & Brenda E

We had 13 owners sign up for the "Suches Subaru Shoot". Our owners brought spouses, grandchildren and even a dog because Bill Dery persuaded us that "you can't do a "Subaru Shoot" without a dog. "Thanks to you for providing the promo items (bottled water, hats, oil change coupons and a door prize). We appreciated your interest and support." Cordially, Chuck & Brenda Esposito

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Jesse's House Emergency Children's Shelter  –  Debra D

Jesse's House seeks to provide safe and structured care in a nurturing environment to at-risk girls ages 7 to 17 in order to adequately prepare them for life. Specifically, our agency provides basic medical care, educational support, and on-site counseling until a resident can leave the placement. While at Jesse's House, the girls learn independent living skills, participate in community activities, and receive the support of a mentor. With the help of the Subaru community, we are able to continue to provide these services to the young women in a safe an nurturing environment.

Troncalli Subaru Sponsors Ovarian Cycle Team  –  Ali B

Dear Mr. Troncalli, Thank you so much for your generous donation to the Ovarian Cycle, Ride to Change the Future. Your donation means so much to me and our team. The Ovarian Cancer Research Fund's (OCRF) Ovarian Cycle Atlanta Ride to Change the Future is a 6 hour indoor cycling event dedicated to raising funds to support much needed ovarian cancer research. Ovarian Cancer Research Fund (OCRF) is the largest charity in the United States funding ovarian cancer research. Our mission is to fund scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer. The team we ride for every year is called The Little Debbies. Our team was started to remember and honor Debbie Green Flamm who lost her battle 11 years ago at the age of 43 to ovarian cancer. Over the past four years, your donations to this ride have graciously helped fund ovarian cancer research and each year it helps us become one step closer to finding a cure. Thank you again for your generous donation, Ali Berman

Troncalli Subaru Excellent Customer Service  –  Brian T

My wife, Daren Sue, and I have bought our 3rd new Subaru from Troncalli Subaru as of this Saturday...and we have purchased three other vehicles from Troncalli as well. Please know that the Subaru deals in particular have been excellent experiences...with the help of your Troncalli Leaders in Sales (Bob) and Finance (Michael)...we have a new 2014 Subaru Crosstrek this purchase, prior was a new 2012 WRX STI, and before that a new 2011 WRX. We are looking forward to driving the Crosstrek now. Thanks again to everyone at Troncalli...with special thanks to Bob and Michael for helping Daren Sue and I enjoy the purchase experience at your dealership. Well done! Merry Christmas and Happy New Year!

Troncalli Customer Service Experience And Expertise  –  Bruce S

I purchased by B9 in 2006 from Troncalli. Over the past eight years, and 152,000 miles, my experience from your service department has been exceeded. Recently I was bumped from behind and your collision center did a great job getting everything fixed. Please share my note of thanks to Conrad, and especially George for their customer service and expertise. My recent visit with Paul was an excellent customer service experience. I also own a Mercedes and a Lexus, and my service experience at Subaru is the benchmark by which I judge the others.

Troncalli Subaru Hosts a Georgia SPCA Pet Adoption Day  –  Debbie M

Troncalli Subaru and the Georgia SPCA hosted a successful Pet Adoption Day December 8, 2013. Families took home new additions to their households in both the four legged and four wheeled versions.

Troncalli Subaru Sponsors Forsyth County CASA's "Superhero Run"  –  Janet W

What a wonderful day for abused and neglected children in Forsyth County. Superheroes gathered this morning in Fowler Park for our 6th Annual Forsyth County CASA Superhero Run to raise the funds so every one of these most vulnerable children in our community will have a voice in the Juvenile Court system. Thank you to our sponsors, to our participants and our volunteers. Each one of you is making a difference in a child's life. And we are grateful!

Troncalli Subaru Outstanding Customer Service  –  Eileen N

I must say that working with the sales team was one of the best car-buying experiences I have ever had in over 30 years. The time that "Subaru Bob" took after the deal was made to show me a variety of important items with my new Outback made me feel like I had purchased a Rolls Royce! I have never experienced that before.

Troncalli Subaru Supports Jesse's House  –  Amber B

Thank you, Troncalli Subaru! We are very grateful for the generous donation from the Subaru Share the Love event! Thank you, Troncalli Subaru, for choosing Jesse's House as one of the local charities to support!

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