The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Troncalli Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in our on-going partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Forsyth County,
Georgia River Network
Little Mill Middle School
Jesse's House
Children's Healthcare of Atlanta
Love Promise Stories from Troncalli Subaru
Subaru and Troncalli Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Dreams Come True - Elizabeth J
Here at Jesse’s House, our summer has gotten off to an inspiring start, and I wanted to share some exciting updates about the incredible impact we’re making together. Two sisters who were residents here just returned home to live with their mother. This is a rare achievement, with fewer than 10% of our residents experiencing this outcome. Before they left, I had the opportunity to ask them about their time with us. Their answers were truly heartwarming. When asked what they were most proud of, one of the sisters shared, “Building healthy relationships, managing my anger better, and keeping my grades up.” The other sister proudly noted she had learned “how to be respectful, be organized, and get better grades.” This is particularly incredible considering she had been years behind her peers, having rarely attended school in the four years before coming to Jesse’s House. Remarkably, she left here not only academically caught up, but also loving school for the first time since the fourth grade. These life skills—respect, healthy relationships, and a commitment to education—are exactly what we strive to instill in every young woman we serve. Seeing these outcomes reminds us why we do what we do. We also have another inspiring milestone to share. One of our former residents has just completed her first year of teaching and earned her Master’s degree in Education! Thanks to the support from Troncalli Subaru and a generous donation to our Transitional Support Program, we were able to help her with monthly living expenses so she could focus on her studies. Having the resources to make her dream a reality is a testament to what can happen when we rally behind our girls. The photos of our recent graduate beautifully capture her journey and success, all made possible because of compassionate supporters like you. This story is one of many over the past 12 years that show what a gift our partnership, and being your Share the Love Hometown Charity, is to the young girls in our community.
Troncalli Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Cumming, this is a harsh reality. Helping others strengthens communities, which is why Troncalli Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Troncalli Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Troncalli Subaru donated 120 shoes/socks to Boys & Girls Club of Lanier. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
A Commitment to Education and Conservation - Chris G
View Finders is fortunate to have partnered with Subaru Troncalli to bring breathtaking views to PBS audiences for the last 3 years. As our longest-running sponsor, Subaru’s commitment to community and creating an impact for good shines through. They have provided the official show vehicle and supported the production of episodes that educate viewers on history, ecology, and preservation efforts in each featured location. Most importantly, View Finders aims to showcase the beauty of the natural world, prompting viewers to get outdoors and find stunning spots in their own backyards and beyond. By fostering a deeper connection with nature, we hope to promote the protection and conservation of the planet we all share for many generations to come. Independent productions like ours depend on the support of partners with a shared commitment to strengthening the health of our world. As a non-commercial venture that stems from a shared love of photography and nature, reaching national audiences would not be possible without the help of sponsors like Troncalli Subaru. Also in the works is a series of digital View Finders lessons geared toward K-12 students that will be made available to educators and students free of charge, helping expand the reach of information and perspectives offered by the local guides included in each episode. From park rangers to geologists and beyond, content provided to young citizens and future leaders will serve to increase opportunities for engagement with subject-area experts from a wide variety of disciplines. Our planet and its natural resources are a precious commodity we all share. Thank you, Troncalli Subaru, for your ongoing commitment to the show and to educating a large audience about the stunning beauty of our planet.
The Heartbeat of Subaru’s Love Promise - Dustin H
Being a Subaru Ambassador is a privilege that offers many opportunities to get involved and stay connected with the brand and community that I love. Troncalli Subaru actively participates in fundraising efforts and support for dozens of the community outreach charities in North Georgia and always invites me to participate. These fundraising events are typically scheduled months in advance and usually center around festivals and other fun get-togethers. In the past few weeks, I had the opportunity to be part of a relief effort in the heart of the moment, and it was by far one of the most inspiring and rewarding opportunities I’ve had to give back to others as a Subaru Ambassador. Following the devastation of hurricane Helene, state officials and local organizations rallied to provide food and water to the victims who are still trying to piece together a recovery. When Michael Barlow reached out and asked if I could help him and his team with not only another round of food prep and collection of donation items, but also the actual delivery of them to several hard-hit areas, I immediately felt the importance of demonstrating the Subaru Love Promise. Troncalli Subaru provided 300 pork butts that were smoked 24 hours beforehand by local volunteers to be transported and served hot upon arrival, and employees purged closets to donate clothes and baby items. Subaru of America sent boxes and boxes of Subaru Loves to Care donations of coats, blankets and socks. Being an ambassador and volunteer for this effort gave me a firsthand sense of how important it is to be part of the greater good in lives of people I’ve never met and will never know, and who may or may not have any awareness of Subaru’s Love Promise Commitment. It was simply doing something good for the sake of goodness without any strings attached. I will have to let the photos speak for themselves in terms of the decimation these communities experienced as it is hard to put into words, and even the pictures can’t do justice in demonstrating the catastrophic setbacks that residents and businesses experienced. You can’t feel the cold that is starting to set in by looking at a photo. While delivering all of the much-needed food and supplies warmed my heart while we were there, driving away ignited further inspiration that there will unfortunately always be a “next time” that a community is struck by tragedy. If and when I am asked to volunteer in that “next time” crisis situation, I will be ready to go wherever my Ascent takes me because the joy of giving back in this way elevated the heartbeat in my Ambassadorship that was already an honor to hold.
Promises Kept - John R
It might not be common for a car dealership to spend money supporting organizations that don’t represent their current “market,” but Troncalli Subaru is refreshingly uncommon. Family Promise of Forsyth County is committed to reducing the child homelessness crisis in our community, and we rely on the generosity of businesses like Troncalli Subaru to help us in our mission. Not only does General Manager, Michael Barlow, commit to sponsoring our fundraising efforts, he makes sure they always have attendees showing up in support of Family Promise. Receiving a sponsorship check is great and deeply appreciated, but when people take their personal time to attend our events, we know their hearts and wallets are equally dedicated. There are over 1,000 children who have been designated homeless by school social workers and when families enter our program, the first goal for the adults in the family is to attain a job. Then, during their time in our program, our host churches and volunteers provide meals and a place to stay, while we assist with things such as childcare and transportation. In this way, the family can save the majority of the money they earn as they prepare to be independent. Since 2018, Troncalli Subaru has been there for us, and most importantly, for those in our community who just need a little help in hard times. Thank you to Troncalli and your team for all you do!
Troncalli Subaru Spreads Hope, Love, & Warmth to Blood Cancer Patients - Sydney T
Troncalli Subaru partners with The Leukemia & Lymphoma Society (LLS) to deliver blankets to Children's Healthcare of Atlanta as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Troncalli Subaru. LLS is proud to partner with Troncalli Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in our community. A huge thank you to Jennifer Cope and her team for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.
Troncalli Subaru is making an impact with shelter animals in Georgia - Sean B
Before we delve into Wren's uplifting journey, we extend heartfelt thanks to Troncalli Subaru, our esteemed platinum sponsor of our annual event, Bark in the Park, for their unwavering support over the years. Their generosity has enabled us to make a profound difference in the lives of animals like Wren. Earlier this year, we faced a heartbreaking ordeal with Wren, a delightful Chihuahua/Min Pin mix who quickly captured our hearts. Initially appearing like any playful puppy, a caregiver noticed one evening that something seemed amiss. Concerned, she checked Wren's vitals and discovered alarmingly high blood pressure and heart rate. Rushed to the emergency vet, Wren was diagnosed with a life-threatening condition known as PDA (patent ductus arteriosus). Immediate surgery was her only chance at survival, despite the risks for such a young, small dog and the significant costs involved. Without hesitation, we committed to the surgery, determined to give Wren a fighting chance, despite the daunting financial burden. Thankfully, Wren underwent successful heart surgery within weeks and returned home with medications, poised for a fresh start. At her three-month check-up, she was declared a happy, healthy puppy with no further medical needs. Today, Wren thrives under the care of her foster family and is set to be officially adopted this month! Her remarkable recovery and the joy she exudes stand as a testament to the generosity of countless individuals and businesses who supported her journey, including our cherished friends at Troncalli Subaru in Cumming. Their kindness, alongside that of others, ensured Wren could embrace a full and joyful life, touching the hearts of everyone she meets.
A Circus Blessing - Kimberly Z
A Circus Blessing is a fundraising event created by 11 year old Kylee Zulauf to help raise funds for Blessings in a Backpack Forsyth. Blessings in a Backpack Forsyth is ran by Lambert High School students. Each week they pack meals for over 460 school age Forsyth County Students to merge the hunger gap over the weekends. On May 4th, 2024, Forsyth County came together to enjoy the 1st ever A Circus Blessing. Kylee was able to donate 10,000 to Blessings in a Backpack. We couldn't be more thankful for our community and the support of our amazing sponsors like Troncalli Subaru!
iChallenge Sponsorship - Hannah S
For the past two years, Troncalli has been the top level sponsor for the Forsyth County Education Foundation's iChallenge! They had sponsored this previously with the Morrow's BYOT Foundation, but they generously continued the sponsorship when the foundation transitioned into ours. This virtual fitness challenge encourages people to be active and engage in physical fitness. The money raised from both sponsorships and participation was then used for staff scholarships for FCS employees to obtain degrees, particularly paraprofessionals becoming teachers and teachers becoming school counselors. Both are very high need areas in our school system. We greatly appreciate the unwavering support of Troncalli in ensuring our staff has the opportunity to pursue their dreams while supporting our students! Thank you Michael, Jennifer, and Troncalli!
American Foundation for Suicide Prevention (AFSP) - Craig A
This year the third annual Out of Darkness Walk for AFSP was held at one of the county high schools. We reached out to Troncalli Subaru asking if they would like to help sponsor the walk. Troncalli went above and beyond and helped make it happen! Not only did they donate, they had a large turnout of supporters that walked as well! This kind of support from our community is so important as we help raise awareness of suicide and suicide prevention. In all, The Walk raised over $27,000!!! That money will help provide resources for those that are hurting and need support! We are so thankful to Troncalli for their willingness to sponsor and look forward to a great partnership going forward. Please know it is ok to not be ok. If you or someone you know are struggling with mental health and having suicidal thoughts, call 988, reach out to friend or family member or even call 911. You are not alone and Your Story is Not Over!!!
